As told by Diana Ponzio who knows tons about Martin and guitars in general. A lot to learn here. Martin Guitar arguably created the modern flattop guitar we all know today. One Family running the same company for 180 years is pretty unique (even in America).
Speaking with the Captain (Lee)
Learn some more from Diane Ponzio. Diane is a great player as well. Watch them all and become an expert.
I highly recommend the factory tour and museum at Martin Guitar in Nazareth, PA it is awesome!